How to Write a School Crisis Communication Plan?

By Gerard Braud

How to write a school or university crisis communication plan? That is a PR question asked daily by school and university communicators.

The question we should be asking is when will you write your school or university crisis communications plan? The answer is now and the solution is here. As soon as July 14-15, 2014, you could have a completed crisis communication plan. You’ll read more below.

Pause for a moment to think that 74 school shootings have happened since Sandy Hook in December 2012. Meanwhile, in the wake of this week’s Oregon school shooting, President Obama says “this is becoming the norm.”

Gerard Braud Crisis Communications PlanYet many schools and universities do not have a plan that will stand up to today’s social media or mainstream media needs. Most have a 6-10 page document as you see on the left of this photo. The school crisis communication plan you will get will look like the 3 inch thick binder on the right of the photo.

How about I show you how to write a crisis communications plan? How about we do it together? How about we take my 20 years of crisis communications plan templates and customize them so they work perfectly for your school? How about when we finish, I will have revealed every one of my crisis communications plans secrets in just two days and you will have a crisis communications plan that works in every possible crisis you could face?

This is your invitation to a Crisis Communications Plan Writing Program. This is not your ordinary crisis communication workshop where you learn crisis communication theory. This is a program where the goal and end result is to write and complete your crisis communication plan.

The program will be in my hometown of New Orleans this summer. I’ll repeat the program twice in one week. If you can’t attend on the dates that are scheduled, just call me and I will arrange to bring the program either to your town or directly to your school.

On July 14-15, 2014, the program is open to all types of businesses, schools, and universities. On July 17-18, 2014, the program is open just to Rural Electric Cooperatives.

The deliverables include:

1) A full assessment of the vulnerabilities that could lead to a crisis for your school.

2) Customization and completion of a world-class crisis communications plan that will work in any type of crisis you face. The plan is approximately 50 pages long and contains all of my proprietary crisis communications plan features.

3) A library of more than 60 pre-written news releases and instructions on how to write additional news releases so your library is customized for your specific needs.

Click image to watch movie

Click image to watch movie

Is there a catch? Not really. In exchange for me turning over my life’s work for the past 20 years to you I ask only one thing. I ask that you don’t give it away or share it with anyone who has not paid to use it. To participate, your school will sign a licensing agreement – just like you do for software and other intellectual property. The license says that your school gets to have a license to use the intellectual property forever, but I retain ownership to the intellectual property. This is not a work for hire project, which would cost you about $100,000 and take a year of collaboration. The program and licensing agreement are designed this way because it makes it a far less expensive option for you.

Okay, you say, so what is the price?

For you and two of your colleagues to attend this program – that’s correct – I want you to bring a team of people to work on this – The base price $7,995 for a lifetime  license. However, savings of $1,000 to $2,000 per organization may be available as the size of the class grows, which is why it benefits you to sign up and invite friends from other companies to join you. I’ll tell you more about it all if you phone me at 985-624-9976.

The price really isn’t for you to attend the program. The fee is really for the license. For all practical purposes, the customization program is essentially free for you to attend if you purchase one of the licenses.

Will you join me? Call me at 985-624-9976 so we can discuss it.